Instagram's Threads App Reached 100 Million Users in a Record Five Days

  • Samanta Blumberg

In an unprecedented digital milestone, Instagram's text-based app, Threads, has achieved a whopping 100 million signups in just five days. The app, a potential competitor to Twitter, launched on June 6 and saw an immediate surge in user registrations. The speed at which the app has grown is incredible, making it one of the fastest-growing consumer products in the digital sphere.

Captivating users with its new text-focused approach to social networking, Threads recorded impressive figures from day one. Mark Zuckerberg, Meta's CEO, revealed that within the first seven hours of launch, the app attracted 10 million sign-ups. By the following day, that number had soared to over 30 million, setting them on the trajectory to hit the 100 million mark in just five days. This pace surpasses OpenAI’s ChatGPT, which reached 10 million daily users in 40 days and 100 million monthly users within almost two months.

Despite its rapid success, Threads has faced a number of challenges, primarily related to the lack of necessary features. Currently, the app lacks support for ActivityPub, a protocol used to post messages on decentralized networks. This is a very important feature for the app to communicate with the network. Additionally, Threads has a read-only web interface with no support for searching posts, direct messages, hashtags, or the Following feed. In accordance with Instagram's rules, Threads does not allow nudity on its platform, unlike other Twitter alternatives such as Bluesky.

Though these missing features point to potential user dissatisfaction, Meta has stated that they are actively working on integrating ActivityPub. Once implemented, it will connect Threads to the Fediverse, making the app more versatile and inclusive. It remains to be seen how these improvements will impact user retention and engagement, which are critical factors for the longevity and success of any social media platform.

The journey for Threads has just begun, but it has already made a significant impact on the social media landscape. Achieving 100 million users in such a short span is an illustrious achievement, proving Threads' potential as a strong contender in the field. While there are a few hiccups to smooth out, it's evident that Threads is here to stay. The real challenge, however, will be ensuring user retention and platform growth in the months to follow. But given the rapid adoption, there's reason to believe that Threads may be on to something groundbreaking.